November 15, 2011


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Written by: Mitch Metcalf
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>NBC Monday fast national ratings for The Sing-Off and Rock Center will be inflated by one or two tenths because Minneapolis affiliate KARE will be carrying the Monday Night Football game locally (Vikings at Packers).  Minneapolis-St Paul is market #15, with 1.5% of the TV population.  Rock Center might see a real bump in ratings tonight — for the first time in three weeks it will be covering a high-interest, very topical news story, the Penn State child rape scandal, including an interview by Bob Costas with the Beast of Happy Valley himself, Jerry Sandusky.  Just take note Tuesday morning that the ratings bump might be exaggerated by the Twin Cities NFL football pre-emption. 

ABC might see a temporary fast national inflation of maybe one tenth of a rating point for Dancing with the Stars and 20/20 (interview with Tuscon congresswoman Gabby Giffords and her astronaut husband Mark).  Milwaukee station WISN will be carrying the Monday Night game locally, but Milwaukee, at market rank 34 and only 0.79% of the TV population), has much less of an impact on the national number.  And any Green Bay market pre-emption is not even worth considering — Green Bay is market rank 69 with 0.39% of the TV homes.  For purposes of ratings analysis, Milwaukee is the home market of the Packers.   

The real ratings distortion in the fast nationals this week will come to The Vampire Diaries and Secret Circle on Thursday.  CW stations in both New York (WPIX) and Denver (KWGN) will carry the Jets-Broncos game locally (airing on the NFL Network nationally).  New York, of course, is the #1 market in the country with 6.4% of the TV population.  Denver is #17, with 1.35%.    


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.