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NBC continues to settle on Monday, down another three tenths of a rating point from last week across the entire night. The Voice is down two tenths week to week (although that decline could become a one tenth drop when the official nationals are in). The real decline is at 10 pm, with Smash down another five tenths this week as it heads toward a 2.0 rating. Some audience has returned to CBS and ABC, while FOX continues to whither away.
Nightly Primetime Average
Monday NBC CBS ABC FOX
02.20.2012 4.6 3.5 2.4 2.1 THIS WEEK
02.13.2012 4.9 3.2 2.3 2.2 LAST WEEK
02.21.2011 1.5 3.0 3.1 2.8 LAST YEAR
NBC’s The Voice drifted down a bit to a 5.8 preliminary fast national rating with Adults 18-49 (although it will probably go up to a 5.9 in the official nationals). By half hour, The Voice started at a 5.1 at 8:00, built to a 5.6 at 8:30, jumped to a 6.2 at 9:00 and leveled at a 6.3 at 9:30. Smash averaged a 2.7 in the first half hour and dropped sharply again in the 10:30-11:00 half hour to a 2.0. For the 10 pm hour Smash averaged a 2.3 now solidly in second place behind Hawaii Five-O and just ahead of Castle. Last year on this night: Chuck (1.7), The Cape (1.2) and Harry’s Law (1.7).
NBC Mon High Low 01.9 1.16 1.23 1.30 2.06 2.13 2.20
The Voice 6.7 6.0 6.7 6.0 5.8*
Smash 3.8 2.8 3.8 2.8 2.3*
The Sing-Off 1.9 1.3 — — — —
Who’s Still St 1.7 1.5 1.6 — 1.7 1.7
Fear Factor 3.5 2.3 2.3 — — 1.5R
Playboy Club 1.6 1.2
Rock Center 1.6 0.7 0.7 1.3 1.6 0.8
The three week track for Smash: 3.8… 2.8… 2.3, right in line with our forecast before the premiere (3.3… 2.7… 2.2).
NBC Monday by Week
ShowBuzzDaily Forecast & Actual Ratings (18-49)
Week1 Week2 Week3 Week4
The Voice
Forecast 4.6 4.1 3.6 3.5
ACTUAL 6.7 6.0 5.8
Smash
Forecast 3.3 2.7 2.2 1.9
ACTUAL 3.8 2.8 2.3
CBS from 8:00-9:30 bounced back a bit from the season lows last week, while Mike & Molly and Hawaii Five-O are basically on par with last week. Last year on this night: How I Met Your Mother (3.5), Mad Love (2.8), Two and a Half Men (3.0), Mike & Molly (3.2) and Hawaii Five-O (2.8).
CBS Mon High Low 1.16 1.23 1.30 2.06 2.13 2.20
How I Met Your 4.9 3.4 4.4 2.3R 2.5R 4.0 3.4 3.8*
2 Broke Girls 7.1 3.8 4.6 2.6R 2.7R 4.3 3.8 4.0*
2.5 Men 10.7 3.9 4.6 2.9R 3.0R 4.3 3.9 4.1*
Mike & Molly 4.8 3.4 3.8 2.4R 2.3R 3.4 3.4 3.4*
Hawaii Five-O 3.4 2.7 2.8 1.6R 1.7R 2.7 2.7 2.8*
ABC was almost identical to last Monday. Last year on this night, ABC averaged a first-place 3.1 rating: The Bachelor (3.4) and Castle (2.6).
ABC Mon High Low 1.16 1.23 1.30 2.06 2.13 2.20
Dancing Stars 4.0 2.8 — — — —
You Deserve It 1.7 0.8 — — — —
The Bachelor 2.7 2.4 2.4 2.7 2.6 2.6 2.5 2.5*
Castle 3.2 2.0 2.2 2.1 1.4R 2.0 2.0 2.1*
FOX Monday continues to be stuck in the mud, each show down another tenth of a rating point from last week to a new season low. Last year on this night, FOX averaged a 2.8 rating with House (3.5) and Chicago Code (2.1).
FOX Mon High Low 1.16 1.23 1.30 2.06 2.13 2.20
Terra Nova 3.1 2.1 — — — —
House 3.9 2.4 — 3.1 2.9 2.5 2.4 2.3*
Alcatraz 3.3 1.9 3.3 3.0 2.8 2.3 1.9 1.8*
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