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NBC won another Monday night last night, though it was down significantly from last week due to a combination of lower early-evening TV usage because of Daylight Saving Time and increased competition from ABC with the all-night finale of The Bachelor. CBS sat out the week with repeats, while FOX sunk to a 1.4 for the night.
Nightly Primetime Average
Monday NBC CBS ABC FOX
03.12.2012 4.2 1.8 3.0 1.4 THIS WEEK
03.05.2012 5.0 1.8 2.1 1.9 LAST WEEK
03.14.2011 1.5 2.1 4.6 2.7 LAST YEAR
NBC declined eight tenths of a rating point from last week, with The Voice down nine tenths and Smash down three tenths. Some of the decline in The Voice can be attributed to the shift to Daylight Saving Time, especially the sluggish start for the singing competition show from 8:00-8:30 (4.5 rating). But after 8:30, the show did not grow as rapidly as it usually does in the second half: 8:30 half hour (5.1), 9:00 half hour (5.3) and 9:30 half hour (5.4). The show has routinely been well past a 6 rating after 9:30 — so American Idol has a real shot this week to best The Voice in what has become a weekly knife-fight. With significant competition from ABC (The Bachelor: After the Final Rose), Smash retreated a bit to a 2.4 rating for the hour, probably a more typical rating going forward than the 2.7 last week. By half hour, Smash dropped as it usually does, from a 2.6 in the 10:00 half hour to a 2.3 in the 10:30 half hour. Last year on this night: Chuck (1.6), The Event (1.2) and Harry’s Law (1.8).
NBC Mon High Low 2.06 2.13 2.20 2.27 3.05 3.12
The Voice 6.7 5.4 6.7 6.0 6.0 5.4 6.2 5.1*
Smash 3.8 2.3 3.8 2.8 2.3 2.3 2.7 2.4*
The Sing-Off 1.9 1.3
Who’s Still St 1.7 1.5
Fear Factor 3.5 2.3
Playboy Club 1.6 1.2
Rock Center 1.6 0.7
The Bachelor finale from 8-10 pm averaged a 2.9 rating, down a hefty 36% from a 4.5 on the same night last year. The 10 pm interview show After the Final Rose was down 30% from last year’s edition (3.3 last night compared to 4.7 last year). Last year on this night, ABC averaged a 4.6 rating: The Bachelor (4.5) and Bachelor: After the Final Rose (4.7).
ABC Mon High Low 2.06 2.13 2.20 2.27 3.05 3.12
Dancing Stars 4.0 2.8 —
You Deserve It 1.7 0.8 —
The Bachelor 2.7 2.4 2.6 2.5 2.5 2.6 2.5 2.9*
Castle 3.2 2.0 2.0 2.0 2.1 2.1 1.4R 3.3*
Another night of repeats on CBS last night with very similar results to last week (1.8 rating from 8-11 pm both weeks). Moderate weekly declines in the 8-9 pm hour were outweighed by slight increases from 9:30-11:00 pm. Last year on this night: How I Met Your Mother repeat (1.9), Mad Love (2.1), Two and a Half Men repeat (2.6), Mike & Molly repeat (2.2) and Hawaii Five-O repeat (2.0).
CBS Mon High Low 1.30 2.06 2.13 2.20 2.27 3.05 3.12
How I Met Your 4.9 3.4 2.5R 4.0 3.4 3.8 3.6 2.0R 1.8R
2 Broke Girls 7.1 3.8 2.7R 4.3 3.8 4.0 3.8 2.1R 2.0R
2.5 Men 10.7 3.6 3.0R 4.3 3.9 4.2 3.6 2.1R 2.1R
Mike & Molly 4.8 2.9 2.3R 3.4 3.4 3.4 2.9 1.8R 1.9R
Hawaii Five-O 3.4 2.5 1.7R 2.7 2.7 2.9 2.5 1.5R 1.6R
FOX aired a repeat House at 8 pm (1.2 rating), which set up the struggling Alcatraz to set a series low for an original episode. Last year on this night, FOX averaged a 2.7 rating House (3.5) and Chicago Code (1.9).
FOX Mon High Low 2.06 2.13 2.20 2.27 3.05 3.12
Terra Nova 3.1 2.1 —
House 3.9 2.4 2.5 2.4 2.4 — — 1.2R
Alcatraz 3.3 1.8 2.3 1.9 1.8 — 1.8 1.6*
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