March 20, 2012

The Sked: MONDAY RATINGS March 19 Highlights

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Written by: Mitch Metcalf
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>Dancing with the Stars returned to ABC’s schedule with a preliminary 3.5 rating from 8-10 pm, down from a 5.3 rating for the spring premiere last year on the comparable night.  The Voice averaged a 4.5 rating with young adults, down from a 5.2 last week and a 6.2 two weeks ago.  In the metered-market overnights Dancing beat the Voice almost two to one (20 HH share for Dancing versus 11 HH share for Voice).  The fact that The Voice held on to a young adult victory is a testament to just how old (50+) the Dancing audience is.

The 10 pm hour remains a tight race, with Hawaii Five-O winning with a 2.5 rating, followed  by Castle with a 2.4 and Smash at a 2.3.  

Complete numbers for all broadcast shows, along with comparisons to previous weeks and last year will be posted shortly.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.