October 11, 2011

The Sked: MONDAY RATINGS October 10 — Odd Night

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Written by: Mitch Metcalf
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>As expected, it was an odd night on the broadcast networks.  FOX’s Monday line-up was delayed 55 minutes by a very long (11 innings, 4 hours 25 minutes) ALCS Game 2 that started around 4 pm ET.  The primetime portion of the game (8:00-8:55) did a solid 3.4 preliminary 18-49 rating, but it didn’t help FOX’s dramas.  Terra Nova, which started at 8:55, logged a 2.6 rating (down from a 3.1 the first two weeks).  House (which premiered last week with a healthy 3.9 rating) crashed to a 2.3 rating at 9:55.  Add in all the upset FOX affiliates whose late local news had to face the ABC, CBS and NBC local newscasts, and the night was pretty much a disaster.

ABC averaged a 2.9 for the night, the same as last week.  Dancing with the Stars has a fast national rating of 3.1 (same as last week) and Castle has a 2.4 (down 0.1 from last week).  But when the official nationals come in around lunchtime, ABC should go down a few tenths since ABC’s station in Detroit carried the Bears-Lions football game locally in primetime — all of those Detroit rating points will be replaced by the tiny ratings Dancing received at 2 am in the Motor City. 

CBS won the night with a 3.9, but that’s down from a 4.3 last week.  By program: How I Met Your Mother (down 0.6), 2 Broke Girls (down 0.3), Two and a Half Men (down 0.4), Mike & Molly (down 0.3), and Hawaii Five-O (down 0.6).  Other broadcasters weren’t up so  CBS most likely lost some viewers to football on ESPN and baseball on FOX/TBS. 

NBC took a big hit (falling from a dreadful 1.6 last night to a horrendous 1.2 on the night this week).  The Sing-Off deflated from a 1.8 last week to a 1.4 last night, and the 10 pm time period absolutely cratered.  Last week, the final episode of The Playboy Club turned in a 1.2, while this week’s Prime Suspect repeat went all the way down to a 0.7 rating.  The time period will be stone cold for Brian Williams and Rock Center.

On The CW, Gossip Girl and Hart of Dixie each dropped to 0.6.

A night to forget.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.