May 23, 2011

THE SKED: Monday Ratings Projections

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Written by: Mitch Salem
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A few notes: these projections are for original episodes (no repeats) aired in the 4th quarter of 2011.  Series premieres will likely be .3-.4 higher, thanks to network marketing pushes, and then tend to go down over time.  We’ll be updating the numbers after we see full pilots and also as we get a feel for the networks’ summer promotional campaigns.  
ABC.  The only network with exactly the same Monday schedule as last year, ABC should be down slightly from last fall but still #1 for the night.

CBS.  Two and a Half Men should be down about 10% from last fall’s Charlie Sheen version, but the decline would have been steeper if they hadn’t been able to add Ashton Kutcher in his place.  2 Broke Girls, the only new CBS show on Monday, should hold its How I Met Your Mother lead-in fairly well.  However, without any time periods up on Monday, we see CBS declining from last year and falling further behind ABC.

FOX.  Terra Nova and the return of House to 9 pm boosts FOX’s Monday above last fall’s terrible campaign, and the night could challenge for second place on Monday. 
NBC.  Sing-Off is just slightly better than the awful Chuck/Event combo last year.  Similarly, Playboy Club is just 10% better than flop Chase in 2010, which leaves NBC still in last place for the night.  NBCs real chance for a reborn Monday will have to wait for January when The Voice returns and provides a solid lead-in for Smash.
Click below to read about the other nights of the week:
                      MON      TUE      WED      THU      FRI      SAT      SUN      FULL WEEK

Click below to find out what to watch this fall:

                      MON      TUE      WED      THU       FRI      WEEKEND

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."