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November 13, 2011
 

The Sked: SATURDAY RATINGS November 12 & Sweep Update

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Written by: Mitch Metcalf
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>Last night, ABC had the relevant college football game, #7 Oregon convincingly upsetting #4 Stanford.  The game produced a 2.5 Adults 18-49 rating in the fast nationals, although that number should rise to close to a 3 rating when the official ratings correctly tabulate the Pacific time zone.  The ABC game is more than double the same date last year (1.2 rating from 8-11 pm in the official nationals).  At the other extreme, NBC carried niche-appeal Notre Dame (now #24 with its third straight win) against un-ranked Maryland.  The NBC game averaged a 0.6 rating in the preliminary nationals, down from a 0.7 for its night of repeats last year on this night. 

FOX almost kept up with ABC, scoring a 2.1 rating for the night, up almost 50% from last year.  Cops at 8:00 scored a 1.6 (up from 1.5 last year), and the 8:30 Cops original posted a 1.9 (up from a 1.5 for an 8:30 repeat last year).  But the big time period winner was UFC Velasquez vs Dos Santos, which averaged a 2.4 rating at 9 pm, almost doubling the 1.3 from America’s Most Wanted the same night last year.

CBS was even with last year (1.0 rating from 8-11 pm).  The Republican Debate (from South Carolina on foreign policy) averaged a sleepy 1.0 rating from 8-9 pm.

           NOVEMBER SWEEP LAST NIGHT
          2011 vs 2010 Day 17

                 2011    2010
          ABC     2.5     1.2     +111% 
          FOX     2.1     1.4     +48%

          CBS     1.0     1.0     – 0%
          NBC     0.6     0.7     -19% 

           NOVEMBER SWEEP SCORECARD
          2011 vs 2010 Through Day 17 of 28

                 2011    2010
          FOX     3.4     2.6     +28%
          CBS     2.9     2.6     + 9%
          ABC     2.4     2.5     – 5%
          NBC     2.3     2.2     + 2%



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.