November 6, 2011

The Sked: SATURDAY RATINGS November 5 & Sweep Update

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Written by: Mitch Metcalf
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>It’s rare that a Saturday night has a huge impact on a sweep race, but last night featured a college football pairing between the #1 and #2 teams in the country on CBS.  In an SEC matchup for the ages, #1 LSU defeated #2 Alabama in overtime 9-6, earning a 6.4 Adult 18-49 rating in the fast nationals.  The game ended just past 11:30 pm ET and will probably be adjusted upward in the official nationals.  

CBS’s preliminary 6.4 rating was up from a 1.2 rating on the same night last November.  In fact, no November Saturday on CBS in 2010 scored above a 1.2 (10.30.2010 1.1, 11.6.2010 1.2, 11.13.2010 1.0, and 11.20.2010 1.2 rating).

ABC scored a 0.9 with #3 Oklahoma State versus #14 Kansas State, down from a 1.2 on the same night last year.

FOX also averaged a 0.9 with Cops and a repeat Terra Nova, down from a 1.5 for the Cops and America’s Most Wanted combo this night last year.

NBC averaged a 0.7 with repeat dramas, down from a 0.8 this night last year.

The updated sweep scoreboard through ten days:

          2011 vs 2010 Through Day 10 of 28

                 2011    2010
          FOX     3.6     2.9     +26%
          CBS     3.1     2.4     +29%
          ABC     2.2     2.4     – 8%
          NBC     2.1     2.1     + 0% 


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.