>Another weak Sunday night on network television. CBS narrowly won the night with Adults 18-49 in the preliminary fast nationals, thanks to coverage of the NCAA Basketball Tournament until 7:43 pm. ABC was down from last week, mostly because of a disappointing third-week performance from GCB (down to a 2.0 rating, though that was enough to tie for first place in the little watched 10 pm hour). Celebrity Apprentice continues in free fall, not helped by the hard-to-schedule Harry’s Law at 8 pm.
Nightly Primetime Average
Sunday ABC CBS FOX NBC
03.18.2012 2.2 2.3 2.0 1.5 THIS WEEK
03.11.2012 2.3 2.1 2.0 1.5 LAST WEEK
03.20.2011 1.7 2.5 2.1 1.9 LAST YEAR
ABC was down another tenth of a rating point with Adults 18-49 last night to a 2.2 rating (2.3 last week from 7-11 pm and 2.6 two Sundays ago). While Once Upon a Time held steady at a 2.9 rating at 8 pm (remaining the highest rated show on broadcast television Sunday), America’s Funniest Home Videos dropped another tenth from last week, as did Desperate Housewives which is plodding toward its series finale with no momentum building. GCB fell a full three tenths of a rating point, down to a 2.0 rating at 10 pm. On this night last year on ABC: AFHV repeat (1.5), Secret Millionaire (2.5), Shark Tank special (1.9) and Detroit 187 special (1.1).
ABC Sun High Low 2.12 2.19 2.26 3.04 3.11 3.18
AFHV 2.0 1.1 2.0 2.0 — 2.2 1.4 1.3*
Once Upon 4.0 2.9 3.0 3.1 — 3.4 2.9 2.9*
Desp House 3.2 1.8 1.8 2.2 — 2.5 2.6 2.5*
Pan Am 3.1 0.7 0.7 1.2 —
GCB 2.3 2.2 2.2 2.3 2.0*
CBS slid its regular schedule 43 minutes due to coverage of the NCAA Men’s Basketball Tournament until 7:43 pm ET. The numbers below are approximate and are subject to significant revision in the official nationals. From 7-8 pm, CBS won the hour with a 2.5 rating (43 minutes of NCAA and 17 minutes of 60 Minutes). From 8-9 pm, CBS came in second to Once Upon a Time with a 2.6 rating (43 minutes of 60 Minutes and 17 minutes of Amazing Race). From 9-10 pm, CBS fell to third place with a 2.2 rating (43 minutes of Amazing Race and 17 minutes of The Good Wife). At 10 pm, CBS held on to third place with a 1.8 rating (43 minutes of The Good Wife and 17 minutes of CSI: Miami). Last year on this night: NCAA Basketball 7:00-7:30 (2.9), 60 Minutes (2.0), Amazing Race (2.8), Undercover Boss (2.8) and CSI: Miami (2.6).
CBS Sun High Low 2.12 2.19 2.26 3.04 3.11 3.18
60 Minutes 4.8 1.5 2.8 1.8 1.3 1.6 1.7 2.6*
Amaz Race 3.3 2.2 — 2.8 2.2 2.8 2.9 2.2*
Under. Boss3.0 2.3 —
Good Wife 2.7 1.7 — 2.1 — 1.9 1.7 1.8*
CSI Miami 2.6 1.9 — 2.2 1.1R 2.1 2.1 n/a*
FOX had a very typical night last, with most of the animated comedies producing similar ratings to last week. The lone bright spot was Bob’s Burgers which rose two tenths to a 2.1 rating, approaching what it did on the same week last year and improving from its soft season premiere last week. Last year 8-10 pm on this night: Simpsons repeat (2.0), Bob’s Burgers (2.2), Family Guy (3.3) and Cleveland Show (2.6).
FOX Sun High Low 2.12 2.19 2.26 3.04 3.11 3.18
Simpsons 5.4 2.0 2.0 2.6 1.6R 2.5 2.3 2.4*
Bob’s Burg 1.9 1.9 1.9 2.1*
Napoleon 4.4 1.7 1.8 2.0 1.6R 2.0 —
Cleveland 2.2 2.2
Family Guy 4.4 2.5 2.5 2.8 1.6R 2.8 2.8 2.8*
Amer Dad 3.0 1.7 1.8 2.2 1.5R 2.1 2.2 2.2*
NBC saw another very low 1.1 rating for Harry’s Law in its second week in the new Sunday at 8 time period, while Celebrity Apprentice fell again to a 1.8 rating from 9-11 pm. In its first hour from 9-10 pm, Apprentice finished a weak fourth place with a 1.6 rating. From 10-11 pm, the long boardroom coverage increased to a 2.0 rating, tying GCB for first place in the low-rated hour. On this night last year: Dateline (0.9), America’s Next Great Restaurant (1.2) and Celebrity Apprentice (2.8).
NBC Sun High Low 2.12 2.19 2.26 3.04 3.11 3.18
Harry’s Law 1.1 1.1*
Celeb App 2.6 1.8 — 2.6 1.8 2.3 2.0 1.8*
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