ABC won the final Sunday of the May Sweep with the Billboard Music Awards and very little competition from the other networks. The FOX animated comedies ended their seasons at or near their respective lows, while NBC’s Celebrity Apprentice ended its season with a steep year-to-year decline and CBS programmed this final Sunday as it usually does (with a TV movie with little appeal for those under 65).
Nightly Primetime Average: Adult 18-49 Rating (Live+Same Day) | ||||||
Sunday | ABC | CBS | NBC | FOX | ||
05.20.2012 | 2.3 | 1.3 | 1.6 | 1.9 | This Week | |
05.13.2012 | 2.8 | 2.3 | 1.3 | 1.7 | Last Week | |
05.22.2011 | 2.7 | 1.5 | 2.1 | 2.3 | Last Year |
ABC won the final Sunday of the May Sweep, a very quiet night with most series already completing their seasons last week. America’s Funniest Home Videos ended its season with a mediocre 1.5 rating, leading into the 2012 Billboard Music Awards, which averaged a 2.6 rating from 8-11 pm (down 13% from a 3.0 last year). For the night, averaged a 2.3 rating from 7-11 pm, the only network above a 2 rating last night. On the same night last year on ABC: AFHV (1.6) and Billboard Music Awards (3.0).
Season | Last Six Episodes | ||||||||
ABC Sunday | High | Low | 4.15 | 4.22 | 4.29 | 5.06 | 5.13 | 5.20 | |
Amer Funniest Home Videos | 2.0 | 1.1 | 1.6r | 1.4r | 1.5 | 2.0 | 1.6 | 1.5* | |
Once Upon a Time | 4.0 | 2.7 | 1.1r | 3.0 | 3.0 | 3.0 | 3.3 | ||
Desperate Housewives | 3.2 | 1.8 | 2.5 | 2.7 | 3.2 | ||||
Pan Am | 3.1 | 0.7 | |||||||
GCB | 2.3 | 1.5 | 1.5 | 1.8 | 1.8 |
FOX animation from 7-10 pm ended with a bit of a whimper last night. Season finales of the comedies were up marginally from last week but still near season lows. FOX averaged a 1.9 last night, good enough for second place. Last year 7-10 pm on this night: Simpsons repeat (1.0), American Dad (1.7), Simpsons (2.5), Bob’s Burgers (2.1), Family Guy 9-10 pm (3.1).
Season | Last Six Episodes | ||||||||
FOX Sunday | High | Low | 4.15 | 4.22 | 4.29 | 5.06 | 5.13 | 5.20 | |
Cleveland Show | 2.2 | 1.3 | 2.1 | 1.5 | 1.4 | 1.3 | 1.3* | ||
Simpsons | 5.4 | 1.9 | 2.3 | 2.3 | 2.2 | 1.9 | 2.1* | ||
Bob’s Burgers | 2.1 | 1.7 | 1.9 | 1.9 | 1.8 | 1.8 | 1.7* | ||
Napoleon Dynamite | 4.4 | 1.7 | |||||||
Family Guy | 4.4 | 2.4 | 2.2r | 2.8 | 2.7 | 2.4 | 2.5* | ||
American Dad | 3.0 | 1.7 | 2.3 | 2.0 |
NBC saw the finale of Celebrity Apprentice average a 2.2 rating from 9-11 pm, down 27% from last year’s finale. A repeat America’s Got Talent (a late change for the 7-9 pm time period) provided a soft 1.0 lead-in (no different than Dateline or Harry’s Law normally does). On this night last year: Dateline (1.3), Minute to Win It (1.2) and Celebrity Apprentice 9-11 pm (3.0).
Season | Last Six Episodes | ||||||||
NBC Sunday | High | Low | 4.15 | 4.22 | 4.29 | 5.06 | 5.13 | 5.20 | |
Harry’s Law | 1.1 | 0.8 | 0.9 | 0.9 | 0.8 | 0.8 | 1.0 | ||
Celebrity Apprentice | 2.6 | 1.8 | 2.2 | 2.1 | 2.0 | 1.9 | 1.8 | 2.2* |
CBS finished in fourth place with a 1.3 rating from 7-11 pm. 60 Minutes averaged a 1.4 rating in its usual 7 pm hour, followed by another special 60 Minutes at 8 pm (1.5 rating) and a new Jesse Stone movie, Benefit of the Doubt, which averaged a 1.2 rating (a notch below last year’s edition of the Tom Selleck movie series). Last year on this night: 60 Minutes (1.6), 60 Minutes special 8 pm (1.6) and Jesse Stone: Innocents Lost 9-11 pm (1.3).
Season | Last Six Episodes | ||||||||
CBS Sunday | High | Low | 4.15 | 4.22 | 4.29 | 5.06 | 5.13 | 5.20 | |
60 Minutes | 4.8 | 1.2 | 1.4 | 1.8 | 1.2 | 1.6 | 1.2 | 1.4* | |
Amazing Race | 3.3 | 2.2 | 2.6 | 2.6 | 2.3 | 2.7 | |||
Undercover Boss | 3.0 | 2.3 | |||||||
Good Wife | 2.7 | 1.7 | 1.8 | 1.9 | 1.7 | ||||
NYC 22 | 1.5 | 1.2 | 1.5 | 1.4 | 1.2 | 1.2 | |||
CSI Miami | 2.6 | 1.7 |
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