October 24, 2011

THE SKED; Sunday Ratings – Network Scorecard – 10/23/11


Once upon a time in the fairy-tale world of broadcast television, there was a network that got exactly what it most wished for…
ABC:  And that network was ABC.  ONCE UPON A TIME launched beautifully against male-skewing football and baseball, and was actually within hailing distance of the first half hour of the World Series and Sunday Night Football at 8:30PM (admittedly a wicked witch had cursed the football game, but we’ll get to that).  Next week the competition gets a lot tougher with the traditionally very strong “Treehosue of Horror” episode of The Simpsons, but for now it’s a tremendous success story.  Once Upon A Time even lifted the leaky boat of DESPERATE HOUSEWIVES to a more tolerable level, although it couldn’t do anything for PAN AM, which won’t last forever with its current sub-2 rating.

CBS:  The network had the late afternoon football game, so 60 MINUTES received a boost.  THE GOOD WIFE was down by a tick, which isn’t good when you don’t have many ticks to spare.  CSI MIAMI was also down, but that’s probably attributable to the unusual baseball competition on FOX.
FOX:  I’m probably representative of much of America in finding it interesting to hear that this year’s Series is a good one, but not enough to actually watch a game.  The Series to date is barely avoiding baseball’s basement, but Game 6 should perk up on Wednesday, and a Game 7 would make FOX’s month.
NBCSUNDAY NIGHT FOOTBALL is disproportionately important for NBC due to the awfulness of its regular schedule, so a game that starts out with a 2-touchdown point spread and turns into a 55-point blowout is a nightmare.  Next week’s game should rebound somewhat, as Dallas and Philadelphia are both marquee teams despite their mediocre records this season.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."