October 17, 2011

The Sked: SUNDAY RATINGS October 16

More articles by »
Written by: Mitch Metcalf
Tags: , , , , ,

>A sub-par Sunday Night Football game turned in a 5.7 Adult 18-49 rating in the fast nationals last night on NBC.  The game will probably go up to a 6.0 or 6.1 in the official nationals, enough to win the night but far away from the 10 rating for competitive games.

FOX benefited from a 6.7 fast national rating in the 7-8 hour from the long late afternoon national NFL game.  (That should go up to well over a 7 in the official nationals Tuesday morning.)  But it didn’t help the special original telecast of The X Factor from 8-10 pm (3.3 rating).  There was a chance baseball would have bumped The X Factor yet again last night, but Game 7 of the American League Championship Series was not necessary when the Texas Rangers knocked out the Detroit Tigers on Saturday in Game 6.  All this disruption to The X Factor will probably keep it from hitting a 4 rating again for several weeks.

CBS averaged a 2.2 rating for the night, down 0.3 from the last time it did not have a late Sunday afternoon football game (September 25).  The network averaged a 3.3 rating from 7-11 pm on Sundays when it did have the late game to both disrupt and prop up its Sunday lineup.

ABC has stablized at a 2.0 rating for the night (four-week track: 2.5…2.3…2.0…2.0).   Desperate Housewives turned in a 2.7 and Pan Am a 1.8 last night (both down 0.1 from last week, but both likely candidates for a 0.1 upgrade in the official nationals). 

Season to date (four full weeks into the season), CBS is #1 with a 2.9 and FOX a very close second with a 2.85 rating.  NBC and ABC are tied for third (both at a 2.4), while The CW is averaging a 0.75.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.