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March 7, 2012
 

THE SKED: “The Voice” Is Raised To Twice Weekly

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Written by: Mitch Salem
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If you’re NBC and you have exactly one hit show, what do you want?  More of it.
Beginning the week of April 2, THE VOICE will air on both Mondays and Tuesdays, with live performance shows 8-10PM on Mondays and eliminations 9-10PM on Tuesdays.  It’ll therefore be airing against both weekly installments of Dancing With the Stars on ABC, which can’t thrill the Alphabet much, since the new Tuesday Voice hour will certainly draw bigger crowds than the 2d hour of The Biggest Loser has been able to do all season.

NBC will also aim for a seamless segue of broadcast season into summer by ending The Voice on May 8 (in a special 2-hour episode), and then starting up AMERICA’S GOT TALENT (with new judge Howard Stern) on May 14-15, which will then continue into the off-season.  . 



About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."