November 18, 2011

The Sked: THURSDAY Ratings Advisory

>Remember that the fast nationals for The CW Thursday schedule will be vastly inflated by local coverage of NFL Network’s Thursday Night Football. Because of football pre-emptions in New York and Denver (on WPIX and KWGN), The CW has pulled original episodes of The Vampire Diaries and Secret Circle and replaced them with a movie that no one ever saw because it barely played in theaters, Beneath the Blue.  Ratings will seem decent for the 2010 movie because the fast nationals will count football viewing in New York and Denver (a combined 7.8% of the country) toward its total, but the rating will be correct by the afternoon Friday in the official nationals.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.