May 25, 2012

The Sked: THURSDAY RATINGS May 24 — Summer Begins

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Written by: Mitch Metcalf
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FOX won the first night of summer with a 2.4 preliminary rating with Adults 18-49 for the two-hour premiere of So You Think You Can Dance from 8-10 pm.  This is down a disappointing 27% from last summer’s 3.3-rated premiere on the same night.  (The decline is certainly not unprecedented given the rough spring on network television.)


ABC premiered Duets directly opposite SYTYCD and came up a little short (1.7 rating from 8-10 pm).  The rating nonetheless improved upon last year’s Wipeout repeat (1.4 at 8 pm) and Rookie Blue repeat (0.9 at 9 pm), although that’s not saying much since we are comparing an original telecast to repeats.  Rookie Blue premiered at 10 pm with a 1.4 rating, slightly below last year’s premiere on June 23 in the same time period (1.6) and just behind a repeat Mentalist on CBS (1.5 rating last night, #1 in the hour).


CBS and NBC aired mostly repeats, with CBS’s stronger schedule averaging a 1.6 from 8-11 pm (tying ABC for second place behind FOX).  NBC averaged a 0.9 from 8-11 pm.  An original Awake episode at 10 pm also scored a 0.9 rating, putting it third in the hour.


Around noon today look for more Fall Ratings Predictions.     

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.