October 14, 2011

The Sked: THURSDAY RATINGS October 13

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Written by: Mitch Metcalf
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The X Factor won Thursday (the fourth of the season) with a 3.6 Adult 18-49 rating.  The Thursday track for X Factor has been 4.3…3.9…4.0…3.6.  The 3.6 will probably go up to a 3.7 or 3.8 in the official nationals later today, but FOX has to be mildly disappointed there is not a 4 in front of the eventual rating.  But a 3.6 represents a victory on the night, and that is a sad statement about network TV in 2011.

CBS is #2 in the fast nationals with a 3.1 for the night, up 0.2 from last week.  Big Bang Theory logged a 4.4 in its 8:00 time period, while a repeat special Big Bang episode at 8:30 scored an impressive 3.7 rating.  Person of Interest did a 2.7 last night (four-week track: 3.1…2.7…2.6…2.7).  The heavy promotional support for the JJ Abrams drama seems to have stopped the bleeding.  The Mentalist narrowly won the 10 pm hour with a 2.5 (four-week track: 2.8…2.6…2.7…2.5). 

ABC is #3 last night with a 2.4 rating, up from a 2.1 last week.  Charlie’s Angels was actually up 0.1 from last week to a 1.3 rating with zero promotion.  Grey’s Anatomy was up 0.3 to a 3.4, and Private Practice was up a similar amount to a 2.4.  A bit of good news for The Alphabet.

In contrast, NBC stayed in fourth place, declining 0.1 to a 1.9 rating for the night.  While Community was up 0.2 from last week to a 1.7 and Parks & Recreation was up 0.1 to a 2.1, Whitney declined a full 0.3 to a series low 2.0 (despite The Office holding steady at a 3.2 rating).  Making matters worse, Prime Suspect (which was promoted heavily) declined another 0.2 to a series low 1.3 rating.  Whitney‘s retention level from The Office has sunk to a quite bad 62% (after starting at 85% and then stablizing for a bit in the low-70% range).  With a full season order, there could be many, many weeks of tough ratings at 9:30.     

The CW was up 0.1 from last week to a 1.1 rating.  The Vampire Diaries increased 0.2 to a credible 1.4 rating, while Secret Circle is stuck at a 0.8.

We will update the season to date numbers after Sunday’s ratings.   

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.