>The November Sweep began last night, and FOX is off to a rousing start. One night into the 28-night “sweep” period (in which each of the 210 TV markets are measured demographically in addition to the normal national ratings), FOX is #1 with a 5.8 fast national 18-49 rating, up 41% over the same night last year (which featured Game 2 of the World Series between San Francisco and Texas). CBS is down 12% the first night of the sweep, ABC is down a nominal 3% and NBC is off a steep 25%.
NOVEMBER SWEEP SCORECARD
2011 vs 2010 Day 1 of 28
2011 2010
FOX 5.8 4.1 +41%
CBS 3.0 3.4 -12%
ABC 2.8 2.9 – 3%
NBC 1.8 2.4 -25%
UPDATED with results from all networks below.
Last night was all about Game 6 of The World Series, a nail-biting 10-9 victory for the St Louis Cardinals in 11 innings. The game ended at 12:40 am ET. The Texas Rangers were poised to win at multiple points in the game (twice St Louis was down to its final strike), but the Cardinals kept coming back with timely home runs and extra-base hits. FOX averaged a 5.8 Adult 18-49 rating in prime time from 8-11 pm (starting at a 4.1 from 8:00-8:30 and building to a 6.6 from 10:30-11:00 pm, the latest ratings available at this time). The full program rating from 8-12:40 will be available later today, but it will surely skyrocket. The metered market household ratings indicate that viewers stayed up late to see the end of the game (well into the late night daypart in most of the country), and the official ratings will correctly account for the Western time zones (which are undercounted in the fast nationals). We are guessing the final rating for the full duration of Game 6 will approach a 7 demo rating, which would put the game close to recent Game 6 numbers.
A scary night, indeed, at NBC. Matters only get worse tonight as the return of Chuck for its final season and the premiere of Grimm must go toe to toe with Game 7 of the World Series.
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