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January 25, 2012
 

The SKed: TUESDAY RATINGS January 24 (State of the Union)

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Written by: Mitch Metcalf
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>State of the Union coverage (most of which is not actually rated because it is “sustaining” programming, i.e. no commercials) dominated the night.  The night only counts about half as much as a normal Tuesday in the season record books because only about 90 minutes on each network (60 on FOX) was commercially sponsored. 

             Nightly Adult 18-49 Rating
Tuesday      FOX    NBC    CBS    ABC
01.24.2012   3.3    1.8    1.7    1.3
01.25.2011   1.5    2.5    2.0    1.0


FOX won a night shortened by the State of the Union address with a repeat of Sunday’s 11 pm post-NFC Championship American Idol (3.3), which did much better than a Glee repeat would have done and about as well as a Glee original would have scored.  The actual speech and Republican Response (from 9:00-10:30 pm ET) will not appear in the ratings, as they ran without commercials.  Last year on this night, FOX aired a Glee repeat (1.5) at 8 pm followed by the State of the Union at 9 pm. 

FOX Tues     High Low  1220 1227 01.3 1.10 1.17 1.24
Glee         4.0  3.0  1.1R 0.7R 0.9R 1.1R 3.1  —
New Girl     4.8  3.3  1.1R 1.0R 1.3R 1.3R 3.4  —
Raising Hope 3.1  2.1  1.0R 0.9R 0.9R 1.0R 2.3  —

NBC aired an original Biggest Loser at 8 pm and received a disappointing 2.1 rating.  Although the speech ratings will not count, NBC News had more viewers than the other news operations (NBC 2.0 rating, FOX News 1.8, and CBS and ABC 1.5 each from 9:00-10:30 in the fast nationals).  At 10:30, NBC News continued with speech analysis and won the time period (among the broadcast networks) with a 1.2.  The other networks rushed their news coverage off the air to squeeze a repeat comedy at 10:30.  The network sales divisions like putting sponsors in comedies over news programs, but (as almost always happens) the displaced comedies with incompatible lead ins did worse, each scoring only a 1.0 rating.  Last year on this night: Biggest Loser (3.2) from 8-9 pm and State of the Union analysis (1.3) from 10:30-11:00 pm.      

NBC Tues     High Low  1220 1227 01.3 1.10 1.17 1.24
Biggest Loser2.7  1.9  —   1.0R 2.4  2.4  2.3  2.1*
Parenthood   2.2  1.7  —   0.7R 1.7  1.7  1.7  —

ABC had a weak 8 pm (two repeat Last Man Standing episodes, each 1.4 rating) and a repeat Modern Family (1.0) at 10:30.  Last year on the same night last year: No Ordinary Family (1.1) and Cougar Town (0.7) at 10:30.
 

ABC Tues           High Low  1220 1227 01.3 1.10 1.17 1.24
Last Man Standing  3.6  2.1  1.3R 1.5R 2.4  2.1  2.6  1.4R   
Man Up!            2.4  1.6  —   —   —
Work It            2.0  1.5            2.0  1.5  —
Dancing Res        4.1  2.6  —   —   — 
Celeb Wife Swap    2.1  2.1            2.1  2.1  2.1  —
Body of Proof      2.2  1.5  0.8R 1.0R 1.5  1.6  1.6  —

CBS aired a repeat NCIS (2.0) at 8 pm and a repeat Big Bang Theory (1.0) at 10:30.  Last year CBS had the same line up but slightly better results: NCIS (2.3) and Big Bang Theory (1.3).

CBS Tues     High Low  1220 1227 01.3 1.10 1.17 1.24
NCIS         4.3  3.5  2.0R 2.1R 4.1  4.1  2.2R 2.0R
NCIS: LA     3.7  3.0  2.1R —   3.5  3.3  1.7R —

Unforgettble 2.9  2.1  1.7R —   2.6  2.1  1.5R —

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About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.