>FOX is beginning to stabilize around a 5 rating on Wednesday night with American Idol. CBS declined almost a full rating point from last week, but it had a good excuse: two-thirds of its line up was repeat programming. And yet The Eye stayed in second place, above a 2 rating. ABC also had a repeat excuse again this week, but NBC is not so lucky. Boasting three hours of original programming, including two season finales, NBC averaged a barely-there 1.0 rating with Adults 18-49.
Nightly Adult 18-49 Rating
Wednesday FOX CBS ABC NBC
03.28.2012 5.0 2.1 1.3 1.0 THIS WEEK
03.21.2012 5.1 2.9 1.5 1.0 LAST WEEK
03.30.2011 7.7 3.0 1.6 1.6 LAST YEAR
FOX’s American Idol cruised to an easy victory last night with a 5.0 preliminary rating, which probably will go up to a 5.1 in the official nationals (matching last week’s rating). Last year on this night, American Idol also aired for two hours (7.7) — so this week’s Wednesday episode is down 35% from last year.
Season Last Six Weeks
FOX Wed High Low 2.22 2.29 3.07 3.14 3.21 3.28
American Idol7.4 5.0 5.1 5.0 5.7 5.4 5.1 5.0*
Mobbed 3.0 2.8
Touch 3.9 3.9
X Factor 4.4 2.5
Hate Teenage 2.8 1.8
CBS was down from last week because of repeat dramas airing at 9 and 10 pm. Survivor is even with last week, stuck at a season low. Last year on this night: Survivor (3.1), Criminal Minds (3.5) and Criminal Minds: Suspect Behavior (2.3).
Season Last Six Weeks
CBS Wed High Low 2.22 2.29 3.07 3.14 3.21 3.28
Survivor 3.6 2.8 2.8 2.9 3.2 3.0 2.8 2.8*
Criminal Min 4.1 2.8 3.1 3.1 1.5R 2.8 3.2 1.7R
CSI 3.3 2.5 2.9 2.6 1.8R 2.8 2.6 1.7R
ABC had another weak night dominated by three comedy repeats from 8:00-9:30 pm and another repeat of Missing at 10 pm (0.9 rating, down from a 1.3 last week for the repeat of the pilot episode). Last year on this night: The Middle repeat (1.4), The Middle repeat (1.6), Modern Family repeat (2.1), Mr Sunshine repeat (1.4) and Off the Map (1.4).
Season Last Six Weeks
ABC Wed High Low 2.22 2.29 3.07 3.14 3.21 3.28
The Middle 3.2 2.2 2.2 2.6 1.5R 2.1 1.2R 1.2R
Suburgatory 3.4 2.3 2.3 2.3 1.5R 2.1 1.3R 1.2R
Modern Fami 6.1 4.5 4.8 4.8 2.4R 4.5 2.0R 1.9R
Happy Ending 3.5 2.4 2.4 2.7 2.0 2.4 1.8 1.9*
Revenge 3.4 2.1 — 2.4 — —
NBC stayed stuck at a very bad 1.0 rating from 8-11 pm, even with last week. The finales of Whitney (1.5) and Are You There Chelsea? (a series low 1.2) leave the scene without much notice, while week two of Bent averaged a 0.9 rating at 9:00 and 0.8 at 9:30. Rock Center maintained a 0.8 rating throughout the 10 pm hour, up a few tenths over the past few weeks but still a very weak performance. Last year on this night: Minute to Win It (1.2), Law & Order SVU repeat (1.1) and Law & Order SVU (2.5).
Season Last Six Weeks
NBC Wed High Low 2.22 2.29 3.07 3.14 3.21 3.28
Up All Night 2.4 1.5
Free Agents 1.3 1.0
Whitney 2.1 1.4 1.5 1.5 1.6 1.4 1.6 1.5*
Chelsea 2.3 1.3 1.3 1.3 1.5 1.1 1.4 1.2*
Bent 1.0 1.0 1.0 0.9*
Harry’s Law 1.4 1.1
Rock Center 1.1 0.6 0.6 0.7 1.0 0.6 0.7 0.8*
L&O SVU 2.4 1.6 1.6 1.6 1.0R 0.7R
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WEDNESDAY Ratings
Preliminary ratings are delayed by Nielsen until at least 9:30 am PT (90 minutes past due). The ratings service is performing extra “quality checks,” so be prepared for unusually high quality ratings later this morning!
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