October 13, 2011

The Sked: WEDNESDAY RATINGS October 12

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Written by: Mitch Metcalf
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>ABC’s Wednesday is humming along and won the night with a 3.4 Adult 18-49 rating in the fast nationals.  Modern Family at 9 led the way of course with a 5.7 (the same as last week).   Suburgatory seems to be stabilizing at a 3.0 (the three-week track is 3.3…3.1…3.0, and it could very possibly go up in the official nationals).  The Middle is settling in at a 2.8 (four-week track: 3.1…2.7…2.8…2.8).  Happy Endings (which was pushed in promos the past few days — “If you like Modern Family, you’ll like Happy Endings” along with guest star Megan Mullally) bounced back to a 3.3.  The three-week track for Happy Endings is 3.1…2.8…3.3.  Stunts still work.  And Revenge (the biggest promo priority) rebounded to a 2.7 (four-week track: 3.4…2.7…2.4…2.7).

CBS was a close #2 at a 3.2 for the night:  Survivor 3.2, Criminal Minds 3.7, CSI 2.6.  Survivor and Criminal Minds were each down 0.1 from last week, while CSI was down a disappointing 0.3.  CSI’s four-week track: 3.2…3.1…2.9…2.6.  Pending adjustments in the official nationals, it looks like CSI will lose the 10 pm hour to Revenge.

FOX coverage of the rain-delayed Game 4 of the ALCS is a preliminary 3.0 in the fast nationals (the primetime portion from 8:00-10:30).  But the fast nationals have been wildly inaccurate with baseball recently — expect that number to go down substantially.  

NBC was fourth with a 1.7 for the night, equalling the Wednesday rating last week.  Up All Night, fresh of its full-season order, declined to a 2.0, a series low.  In the time period, Up All Night has tracked:  2.4…2.1…2.3…2.0.  A repeat Whitney at 8:30 (1.3) over-performed the moribund 1.0 turned in by last week’s Free Agents.  Harry’s Law did its consistent 1.2, while SVU pulled a 2.1, third place in the 10 pm hour.  SVU track: 2.4…2.1…2.1…2.1.

The CW featured a repeat Ringer (0.4), which didn’t help America’s Next Top Model (0.8).


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.