Articles

October 25, 2012
 

The Sked: Wednesday Week 5 — World Series Begins, Nation Yawns

We are estimating Game 1 of the World Series last night (Detroit at San Francisco) will go up from a 3.2 in the fast nationals to around a 3.8 in the official nationals later today.  Although that will be enough to win the night, it will be the second-lowest Game 1 in history (only 2006’s Game 1 between St Louis and Detroit on a Saturday night was lower).  The other networks were very similar to recent Wednesday night performances.

WEDNESDAY

8-11 pm

Adult 18-49 Rating: Live+Same Day

ShowbuzzDaily Forecast

(issued May 2012)

Actual Results Fall 2012 Last Year Same Night
Sep-Dec Original Eps 9.19 9.26 10.3 10.10 10.17 10.24 10.19.2011
FOX 3.8 3.6 3.4 3.5 3.5 1.8 3.8* 4.2
CBS 3.1 2.9 2.7 2.8 2.7 2.7 3.3
ABC 3.1 2.9 2.2 3.3 2.7 2.7 3.3
NBC 1.6 1.9 1.9 1.7 1.5 1.6 1.7

World Series Game 1 Track.  Not a pretty picture at all.

WORLD SERIES Game 1
 Last 10 Years AL NL 18-49 Rating Millions Vwrs 2+
2003 NYY FLA 6.0 17.7
2004 BOS STL 8.0 23.2
2005 CHW HOU 4.6 15.0
2006 DET STL 3.6 12.8
2007 BOS COL 5.8 16.9
2008 TB PHI 4.8 14.6
2009 NYY PHI 6.3 19.5
2010 TEX SF 4.7 15.0
2011 TEX STL 4.2 14.2
2012 DET SF 3.8* 13.2*

Winning team bolded.  Game 1 played on Saturday through 2006; moved to Wednesday in 2007

* — adjusted fast national ratings

World Series Game 1 Trends over major eras since the beginning of the Nielsen People Meter in 1987.

WORLD SERIES Game 1
Averages by Era  18-49 Rating Millions Vwrs 2+
1987-1993: Pre-Strike
10.1 26.9
1995-2002: Steroids 7.1 19.5
2003-2011: No PEDs 5.3 16.5

FOX WED Track.  World Series Game 1 in the official nationals should be only slightly better than a typical Wednesday X Factor episode.

FOX WEDNESDAY

Adult 18-49 Rating: Live+Same Day

ShowbuzzDaily Forecast

(issued May 2012)

Actual Results Fall 2012 Last Year Same Night
Sep-Dec Original Eps 9.19 9.26 10.3 10.10 10.17 10.24 10.19.2011
The X Factor 3.8 3.6 3.3 3.5 3.5 2.3 3.8*

(WS G1 DET-SF)

4.2 (WS G1 TEX-STL)

ABC Wednesday Track.  Nashville has bottomed out at a 2.0 rating — not what we expected it could do but not horrible for a 10 pm drama in today’s environment.

ABC WEDNESDAY

Adult 18-49 Rating: Live+Same Day

ShowbuzzDaily Forecast

(issued May 2012)

Actual Results Fall 2012 Last Year Same Night
Sep-Dec Original Eps 9.26 10.3 10.10 10.17 10.24 10.19.2011
The Middle 2.8 2.9 (8-9pm) 2.2 2.4 2.5 2.5 3.0
The Neighbors 2.8* 3.2 (9:30) 1.9 2.0 1.9 2.0 3.1 (Suburg)
Modern Family 5.0 5.5 4.8 4.7 4.9 5.6
Suburgatory 3.0 4.9 (Modern Family) 2.8 2.7 3.0 (Happy Endings)
Nashville 2.5 1.5 (Revenge Recap) 2.8 2.0 2.0 2.5 (Revenge)

NBC Wednesday Track.  Chicago Fire had a decent rebound in week three.  In a few more weeks we should know if it is normally closer to a 1.5 or 1.9 in a typical week.

NBC WEDNESDAY

Adult 18-49 Rating: Live+Same Day

ShowbuzzDaily Forecast

(issued May 2012)

Actual Results Fall 2012 Last Year Same Night
Sep-Dec Original Eps 9.26 10.3 10.10 10.17 10.24 10.19.2011
Animal Practice 1.8 1.4 1.3  1.1 1.1 1.2 2.1 (Up All Night)
Guys with Kids 1.5 1.6 1.6 1.4 1.4 1.3 1.2 (Whitney)
L&O SVU 1.6 2.1 1.8 1.6 1.8 1.3 (Harry’s Law)
Chicago Fire 1.5 1.9 1.5 1.8 2.2 (SVU)

CBS Wednesday Track.  The three shows are in a very established pattern.

CBS WEDNESDAY

Adult 18-49 Rating: Live+Same Day

ShowbuzzDaily Forecast

(issued May 2012)

Actual Results Fall 2012 Last Year Same Night
Sep-Dec Original Eps 9.19 9.26 10.3 10.10 10.17 10.24 10.19.2011
Survivor 3.2 3.2 3.0 3.0 2.8 2.8 2.8 3.3
Criminal Minds 3.7 3.1 3.0 3.1 3.0 3.9
CSI 2.5 2.5 2.6 2.3 2.4 2.6


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.