DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

        NETWORK FINALS:  ABC’s NBA FINALS game adjusted to 6.5, and the JIMMY KIMMEL LIVE pre-show to 0.7.  Elsewhere, the rerun of THE SIMPSONS dropped 0.1 in final numbers, while the reruns of BOB’S BURGERS  and FAMILY GUY rose the same.         Broadcast Official Nationals Program Ratings Chart   […]

  Another weak summer Friday on broadcast TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

          NETWORK FINALS:  The scheduled new episode of BORDERTOWN didn’t air due to the east coast NASCAR overrun.  In the same hour, the ONCE UPON A TIME rerun lost 0.1 in final numbers.  At 8PM, MADAM SECRETARY declined 0.1.        Broadcast Official Nationals Program Ratings Chart     CABLE […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for both components of THE BACHELOR finale and AMERICA’S MOST WANTED.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast was at 0.59/0.56/0.53 compared to last week’s 0.58/0.55/0.53.  ESPN’s NBA doubleheader was at […]

  The WINTER OLYMPICS were dominant, but down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  The ShondaLand crossover was a glass half-empty, half-full situation. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]