The WINTER OLYMPICS were dominant, but down.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
NBC: The Olympics OPENING CEREMONY had a preliminary 5.7, down 34% from 2014’s 8.6 and more than that from 2010 (9.0) and 2002 (15.4), although in the ballpark of 2006’s 6.5. Final numbers should put last night at around 6.3.
CBS: BIG BROTHER: CELEBRITY EDITION fell another 0.4 from Thursday to 1.0. A BULL rerun at 0.4 followed.
ABC: A run of BE MY VALENTINE, CHARLIE BROWN at 0.6 began the night. The season finale of CHILD SUPPORT dropped 0.3 to a series low 0.4, and 20/20 ticked down to 0.6.
CW: CRAZY EX-GIRLFRIEND (0.2) and JANE THE VIRGIN (0.3) were unaffected by the Olympics competition.
FOX: A rerun of WHO SHOT BIGGIE & TUPAC? at 0.5.
ABC will air an NBA game against the Olympics tonight. Things aren’t much more crowded for the broadcast networks on Sunday, but cable is a different story: HBO premieres its new drama HERE AND NOW, while Showtime follows the back-to-back opening episodes of OUR CARTOON PRESIDENT with the season premiere of HOMELAND.
CABLE RATINGS: Come back Monday for detailed demographic ratings for top cable programs from this day.
PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS FRIDAY CABLE & BROADCAST NATIONALS
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