NETWORK FINALS:  SURVIVOR, THE MASKED SINGER and THE GOLDBERGS gained 0.1 in final numbers, while the SWAT rerun lost the same.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Cable news was again at the top, with Fox News’s SPECIAL REPORT WITH BRET BAIER (i.e. […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 4.6, down 0.4 from last week’s final number.  Elsewhere, GREY’S ANATOMY, GOTHAM and WILL & GRACE each gained 0.1.         Broadcast Official Nationals Program Ratings Chart       CABLE HIGHLIGHTS:  TBS’s MLB PLAYOFFS game took the Thursday cable crown at […]

  A new WINTER OLYMPICS low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. NBC:  […]

  Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]

  NETWORK UPDATE:  The only change from preliminary numbers was a 0.1 dip in CBS’s NCIS rerun. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): With the NFL done for the season, we’re in the thick of pre-tournament NCAA BASKETBALL season, and ESPN had 4 […]

  Airing a regular line-up on July 4th didn’t work out well for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

        NETWORK FINALS:  THE CONNERS, THE FLASH and THE VOICE gained 0.1 in final numbers, while BLACK-ISH and SPLITTING UP TOGETHER lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was another big night for sports on cable, as the NBA season began […]

        NETWORK FINALS:  DYNASTY and the 9:30PM rerun of WHOSE LINE IS IT ANYWAY each lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA PLAYOFFS game led Friday cable at 1.36, followed by the network’s preceding coverage of the NFL […]