>CBS won Easter Sunday with the help of The Masters and a guy named Bubba, while the other networks, largely in repeats, failed to average above a 2 rating throughout the evening.                          Nightly Primetime Average Sunday         ABC    CBS    FOX […]

  The pattern of solid 2018 returns continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

> A few notes: these projections are for original episodes (no repeats) aired in the 4th quarter of 2011.  Series premieres will likely be .3-.4 higher, thanks to network marketing pushes, and then tend to go down over time.  We’ll be updating the numbers after we see full pilots and also as we get a […]

> On virtually any network in America, the discovery that a hugely expensive new series–stocked with the highest-caliber talent, preceded by a multi-million dollar marketing campaign–had been watched in its debut by little more than a million people, and that fewer than half a million of those were younger than 50 years old, would be […]

  For anyone who missed this morning’s introduction:  below are last night’s Top 25 original cable telecasts, which in this case gets us all the way to the 159th-most watched show on cable Monday night, because of the avalanche of reruns that clog the full list.  The demographic categories below should be self-explanatory, and the green and […]

Thanks to the NCAA tournament and more original episodes on the other nights, CBS moved back into first place for the week ending Sunday.  Based on four nights of official ratings and three nights of adjusted fast nationals, CBS will be the only network above a 2 rating with adults 18-49 in prime time for […]

  Except at CBS, there was a lot of coal in network stockings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

American Idol ended its season down a third from last year’s finale, but still over a 6 rating — enough to win the night handily and put the May Sweep away.  Look for a Sweep ratings update posting soon.   FOX ended its season with the two-hour finale of American Idol, averaging a preliminary 6.1 rating with Adults […]