Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  The week including the 4th of July is usually about as bad as it gets in any given year.  This year, two networks averaged well below a 1 rating across primetime for the week, while […]

  NETWORK UPDATE:  BIG BROTHER, WIPEOUT and the FAMILY GUY rerun each gained 0.1 in final numbers. SUNDAY CABLE:  Lifetime’s THE LOTTERY premiered at 0.4, 0.1 behind its WITCHES OF EAST END lead-in (which was down 0.1 from last week).  HBO took the night, with TRUE BLOOD in the lead, up 0.2 to 1.9.  In […]

  BROADCAST FINALS ABC:  THE BACHELORETTE dipped 0.04 to 0.67, and QUEENS was down 0.03 to 0.28. CBS:  Back from 2 weeks of reruns, FBI dropped 0.12 to 0.58, FBI: INTERNATIONAL fell 0.12 to 0.46, and FBI: MOST WANTED was down 0.19 to 0.44. NBC:  A recap episode of THE VOICE was at 0.54, down […]

A good night for Tom Selleck fans, and not much more. CBS:  BLUE BLOODS was the highest rated show of the night, up 0.3 to 1.7.  However, it’s not clear at this point how much local preemptions for basketball championships affected Friday’s numbers.  Earlier in the evening, reruns of UNDERCOVER BOSS and HAWAII 5-0 were […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

ABC bundles up for a long, cold summer. ABC:  The Oklahoma City Thunder only had one win in them against the Heat, and while last night’s NBA FINALS Game 5 was the overwhelming winner of the night, beating all 5 competing broadcast networks (including Univision) combined, the sports nexus of the TV universe is about […]

  A fair start for TOUGH AS NAILS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  The CBS and NBC line-ups dropped across the board in final numbers, with the NCIS: LA rerun down 0.1, and the 2 hours of 48 HOURS down 0.2/0.2, while all of NBC’s shows lost 0.1.  In addition, FOX’s UFC FIGHT NIGHT dropped 0.1.         Broadcast Official […]