NETWORK FINALS:  There were no changes from Friday’s preliminary ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, up 0.05 to 0.61, with the clip show lead-in at 0.31.  Discovery’s GOLD RUSH rose 0.05 to 0.59, and MASTER OF […]

  A NOTE ABOUT NFL EXHIBITION SEASON:  Over the next several weeks, NFL pre-season games will largely be aired on local stations, rather than nationally.  (For example, last night’s CBS and NBC fast nationals–at least–are inflated, because WCBS New York carried the Jets-Lions game instead of the CBS schedule in prime time, while WRC Washington […]

    NETWORK UPDATE:  THURSDAY  NIGHT FOOTBALL pulled away from THE WIZ LIVE in final numbers, as CBS’s game adjusted up to 5.3, while THE WIZ gained 0.1 to 3.4.  Elsewhere, CMA COUNTRY CHRISTMAS lost 0.1. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Considering that NFL Network had to share THURSDAY NIGHT […]

        NETWORK FINALS:  There were no changes from the preliminary Monday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The night’s premieres weren’t auspicious:  HBO’s THE PLOT AGAINST AMERICA launched at 0.06, and the season premiere of MY BRILLIANT FRIEND was off the chart at […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted to 1.9 (up 0.2 from preliminary numbers), and FOX’s game settled at 1.3 (up 0.3).           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Saturday cable again featured a mix of genres.  ESPN’s noon Alabama vs Mississipi State […]

        NETWORK FINALS:  The new ELLEN’S GAME OF GAMES gained 0.1 in final numbers, and the rerun NEW AMSTERDAM lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  History’s CURSE OF OAK ISLAND again led Tuesday cable, down 0.07 to 0.65 (with a lead-in […]

  The return of BIG BROTHER was solid, but down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  The night was a bout between basketball and soaps. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]