The night was a bout between basketball and soaps.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: The night’s broadcast NCAA TOURNAMENT games in the Sweet 16 round were at a preliminary 2.1/1.9, similar to where the parallel games were last year.
ABC: GREY’S ANATOMY dipped 0.1 to 1.9, SCANDAL was down 0.1 to 1.3, and THE CATCH held at 0.7.
NBC: As was the case last Thursday, a new 1.1 SUPERSTORE preceded a rerun TRIAL & ERROR, but this time the rerun was down 0.1 to 0.7. After a 0.8 CHICAGO MED rerun, a new THE BLACKLIST: REDEMPTION remained at 0.7.
FOX: MASTERCHEF JR (1.1) and KICKING AND SCREAMING (0.6) were steady.
CW: SUPERNATURAL reruns at 0.3/0.3.
The NCAA TOURNAMENT continues tonight on CBS and TBS.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
###
About the Author
