March 24, 2017



The night was a bout between basketball and soaps.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Mar 23.THU


CBS:  The night’s broadcast NCAA TOURNAMENT games in the Sweet 16 round were at a preliminary 2.1/1.9, similar to where the parallel games were last year.

ABC:  GREY’S ANATOMY dipped 0.1 to 1.9, SCANDAL was down 0.1 to 1.3, and THE CATCH held at 0.7.

NBC:  As was the case last Thursday, a new 1.1 SUPERSTORE preceded a rerun TRIAL & ERROR, but this time the rerun was down 0.1 to 0.7.  After a 0.8 CHICAGO MED rerun, a new THE BLACKLIST: REDEMPTION remained at 0.7.

FOX:  MASTERCHEF JR (1.1) and KICKING AND SCREAMING (0.6) were steady.

CW:  SUPERNATURAL reruns at 0.3/0.3.

The NCAA TOURNAMENT continues tonight on CBS and TBS.  

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Mar 23.THU


CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.