NETWORK FINALS:  NBC’s NHL PLAYOFFS game and FOX’s MLB BASEBALL game each dropped 0.2 in final numbers, and the reruns of AMERICAN HOUSEWIFE and DOWNWARD DOG each lost 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  HBO’s original movie THE WIZARD OF LIES […]

  Quick drops for last week’s arrivals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

        NETWORK FINALS:  THE X-FILES dropped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Basketball was at the top of Wednesday cable.  Tru’s continuing coverage of the NCAA TOURNAMENT play-in games was at 0.74/0.45.  ESPN’s NBA doubleheader was at 0.71/0.62.  VH1’s BLACK […]

  THE MASKED SINGER was back on top. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  THE MIDDLE, the season finale of CHICAGO MED and NCIS gained 0.1 in final numbers, while THE 100 lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA PLAYOFFS game owned the night at 3.25, and the preceding NBA DRAFT […]

        NETWORK FINALS:  There were no changes from Friday’s preliminary ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, up 0.05 to 0.61, with the clip show lead-in at 0.31.  Discovery’s GOLD RUSH rose 0.05 to 0.59, and MASTER OF […]

  A NOTE ABOUT NFL EXHIBITION SEASON:  Over the next several weeks, NFL pre-season games will largely be aired on local stations, rather than nationally.  (For example, last night’s CBS and NBC fast nationals–at least–are inflated, because WCBS New York carried the Jets-Lions game instead of the CBS schedule in prime time, while WRC Washington […]

    NETWORK UPDATE:  THURSDAY  NIGHT FOOTBALL pulled away from THE WIZ LIVE in final numbers, as CBS’s game adjusted up to 5.3, while THE WIZ gained 0.1 to 3.4.  Elsewhere, CMA COUNTRY CHRISTMAS lost 0.1. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Considering that NFL Network had to share THURSDAY NIGHT […]