>Last night, NBC won the night, as usual, with Sunday Night Football.  NBC is averaging about a 7.1 Adult 18-49 Sunday from 7:30-11:00 (remember the 7:00 half hour does not air national commercials and is not rated) and the number will probably rise to a 7.8 in the official nationals, well above the 6.2 official […]

      NETWORK FINALS:  Game 1 of the WORLD SERIES gained 0.2 in final numbers to 5.6.  Elsewhere, AMERICAN HOUSEWIFE added 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Even with the World Series as competition, opening night for the NBA season was strong for TNT, as […]

NOTE: ABC numbers below (especially EMERGENCY CALL) will decline somewhat in the official nationals because of local pre-emptions for NFL MONDAY NIGHT FOOTBALL in Chicago (WLS) and Los Angeles (KABC). DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience […]

American Idol returned to the air last night, winning the night handily but continuing the show’s long slide from phenomenon to mere mortal status.  The two-hour premiere last night averaged a 6.0 adult 18-49 rating from 8-10 pm, down 19% from last year’s premiere (7.4 rating) and down 38% from the 2011 premiere (9.7 rating). Next […]

  Bumps for most of the night’s originals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  Local sports preemptions probably caused the across-the-board drops at CW, where the shows were respectively down 0.1/0.2/0.1.  In addition, the rerun AMERICAN NINJA WARRIOR lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, […]

    Summer network TV continues to fall behind cable. FOX:  It’s all but a foregone conclusion that everything on network TV last night was outrated by the Boston/Miami NBA Playoffs and History’s conclusion of Hatfields & McCoys.  The only show on the networks to score over a 1.5 rating in 18-49s was SO YOU […]

  LOVE ISLAND started adrift. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]