NETWORK FINALS:  The final VICE PRESIDENTIAL DEBATE numbers were 2.2 on ABC, 1.1 on CBS, 1.6 on NBC, and 1.2 on FOX, all up 0.1-0.3 from prelims (and down significantly from the Presidential Debate).  In addition, in final numbers BIG BROTHER and THE MASKED SINGER gained 0.1, while the ABC debate […]

        NETWORK FINALS:  THE MASKED SINGER, THE GOLDBERGS, BLACK-ISH, and the CBS and NBC news specials all gained 0.1 in final numbers.  As we mentioned this morning, the 9PM hour on CBS wasn’t filled with a new episode of THE AMAZING RACE but rather by a SWAT rerun.         […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for the 8PM TO TELL THE TRUTH, YOUNG ROCK, THIS IS US, SUPERMAN & LOIS, and the reruns of NCIS, FBI and THE RESIDENT.  However, the SUPERMAN & LOIS promo special dropped to the next-lowest tenth.          Broadcast […]

  A largely stable night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  The WINTER OLYMPICS stayed subdued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  NETWORK UPDATE:  There was nothing extra for DANCING WITH THE STARS in final numbers.  On NBC, while THE VOICE gained 0.1, the adjustment hit to THE NIGHT SHIFT was even worse than anticipated, down 0.2 to a weakening 1.3 (only 0.2 ahead of the rerun NCIS: LA on CBS).  On CW, THE ORIGINALS lost […]

  A lead-in from THE VOICE always helps. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

          NETWORK FINALS:  GRIMM gained 0.1 in final numbers.        Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH owned Friday cable, with the entire primetime slate in the Top 4:  GOLD RUSH itself up 0.03 to 1.34, an AFTERSHOW at 1.00, and GOLD RUSH: THE […]