NETWORK FINALS:  There were significant adjustments (to the next tenth) for AMERICAN IDOL, THE ROOKIE, ZOEY’S EXTRAORDINARY PLAYLIST and FAMILY GUY.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Note that for reasons we can’t explain, Nielsen is regularly listing Hallmark’s WHEN CALLS THE HEART […]

  BROADCAST FINALS:  CBS’s coverage of the NCAA TOURNAMENT was dominant, with the late afternoon game on top at 2.73, and the primetime game at 1.86.  ABC’s NHL game was at 0.24.  CW’s originals were at 0.06/0.05.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  The NCAA TOURNAMENT towered over cable as well, […]

        NETWORK FINALS:  There were no changes from the preliminary Saturday ratings.          Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s NBA coverage continued its reign over cable with a quartet of games on Saturday at 0.76/0.55/0.53/0.47.  HGTV’s VACATION HOUSE RULES gained 0.02 to 0.22.  On Food […]

  So much for that FLASH crossover bounce for SUPERGIRL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

> NEW SHOWS in CAPS.  New Time Periods in Italics. WHAT WE LIKE.  As stated in the network press release about the new 2011/12 schedule, NBC is attempting a nice blend of stability (Tuesday, Sunday, and parts of Wednesday and Thursday) and aggressive risk-taking (Monday, early Wednesday, and Friday).  NBC does not have a lot […]

  In a battle of doubleheaders, MURDER killed THE BLACKLIST. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  SCANDAL and AMERICAN IDOL gained 0.1 in final ratings, and although the “REAL BLACKLIST” branded DATELINE did as well, THE BLACKLIST itself did not.  Meanwhile, things got worse at CBS, where THE ODD COUPLE, MOM and ELEMENTARY all lost 0.1. Ratings in key demos for the Top 25 original cable telecasts (plus […]

  BROADCAST FINALS:  Primetime was led by ABC’s NBA game at 0.75, although the highest-rated programming of the day was CBS’s afternoon COLLEGE FOOTBALL game at 1.31.  The first fresh episode of NBC’s SNL in several weeks was at 0.96.    Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s telecast of the HEISMAN […]