AFTERNOON UPDATE:  Things improved very slightly for ABC, as MODERN FAMILY, MIXOLOGY and NASHVILLE all tiptoed up an additional 0.1.  The latter two bumps at least had symbolic value, as MIXOLOGY no longer lost more than half its lead-in, and NASHVILLE entered a tie with CHICAGO PD for its hour. WEDNESDAY CABLE:  THE AMERICANS […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  Summer Fridays stayed dull. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. NBC:  After […]

  Due to the State of the Union address and reruns, most comparisons are to 2-3 weeks ago. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

> Today Mitch Metcalf, veteran programming executive Ted Frank and I continue our week-long pre-Upfronts look at the challenges facing each of the broadcast networks and their potential strategies for next season.  We’ve covered FOX and ABC, and today the time has come to consider NBC. NOTE:  to the extent specific pilots are discussed or […]

  A pair of veterans returned from their holidays. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  NETWORK UPDATE:  ROOKIE BLUE narrowly avoided a new series low by finding an extra 0.1 in final numbers. THURSDAY CABLE:  Sports ruled the day and night.  As detailed in today’s WORLD CUP SKEDBALL report, the US vs. Germany match had a big 3.0 rating despite the 11AM Eastern start time of the telecast (and […]

No one found a Week 2 bounce. FOX:  The season’s second episode of TOUCH fared even worse than last week’s season premiere, dropping 0.2 to a 0.7 that makes Fringe seem high-rated in comparison.  Touch couldn’t blame its lead-in, as KITCHEN NIGHTMARES edged up to 1.1 at 8PM.  Viewers had better hope Kiefer Sutherland and […]