It’s not that no one was watching television last night:  Discovery’s SKYWIRE LIVE WITH NIK WALLENDA delivered 13M viewers during his actual Grand Canyon walk.  What viewers weren’t watching was broadcast TV, as the networks combined for a 3.6 adult 18-49 rating, 6% below last year’s results for the parallel night NBC:  The international co-production CROSSING […]

  BROADCAST FINALS:  The primetime leader was ABC’s COLLEGE FOOTBALL game at 0.85, although it was outrated by the late-night season premiere of NBC’s SATURDAY NIGHT LIVE at 0.92.  Back in primetime, FOX’s MLB game was at 0.29, and the first part of CW’s IHEARTRADIO MUSIC FESTIVAL was at 0.07.   Broadcast Official Nationals Program […]

        NETWORK FINALS:  There were no adjustments from the morning’s preliminary ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast was at 1.19/1.14/1.14, compared to last week’s 1.19/1.16/1.12.  VH1’s LOVE & HIP-HOP was at 1.11/1.01 compared to 0.89/0.84.  ESPN’s NBA doubleheader was at […]

Wednesday preliminary broadcast ratings:

>Week to week increases were evident last night!  In a break from a seemingly endless four-network death spiral, NBC Tuesday showed some impressive signs last night, with all three reality shows up from last week and the network matching the year ago nightly rating.  In this environment, flat is up for any network.  Glee returned […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  Friday nights continue to be a dead zone for network TV. ABC:  SHARK TANK dominated the night at 1.8, down 0.1 from last week.  The season premiere of LAST MAN STANDING, though, was at 1.2, down 0.3 from last fall, and at 10PM, 20/20 was down 0.4 to 1.2. CBS:  THE AMAZING RACE and […]

  Dancing beats singing. ABC:  The summer isn’t off to a great start, with the hugely-hyped premiere of DUETS–more of a variety show than a competition in its first episode– failing to spark much viewer interest and landing at a 1.7.  That wasn’t far ahead of the reruns on CBS and NBC (and behind Big […]