NETWORK FINALS:  SHARK TANK and 20/20 gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MASTERS TOURNAMENT coverage led Friday cable at 0.53.  Cable news was topped by CNN’s LEAD WITH JAKE TAPPER at 0.51/0.68/3.3M, with Fox News’s TUCKER CARLSON […]

  The NFL PLAYOFFS dominated. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  NETWORK UPDATE:  NBC’s NHL PLAYOFFS game adjusted to 1.5, and FOX’s regional MAJOR LEAGUE BASEBALL coverage adjusted to 0.4 nationwide. CABLE HIGHLIGHTS:  Lifetime’s MARILYN: THE SECRET LIFE OF MARILYN MONROE led Saturday cable at 0.50, and its BEYOND THE HEADLINES follow-up was close behind at 0.42.  Adult Swim’s late-night line-up returned solidly after skipping […]

  NETWORK UPDATE:  The ALL-STAR GAME adjusted to 3.1 in final numbers.  In addition, AMERICA’S GOT TALENT and HOLLYWOOD GAME NIGHT swapped 0.1, the first up and the second down. CABLE HIGHLIGHTS:   OWN’s THE HAVES AND HAVE NOTS gained two-tenths to take the Tuesday cable lead at 1.01.  THE DEADLIEST CATCH didn’t air last week due to […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT telecast adjusted to 4.0.  In addition, the 9PM hour of DATELINE lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led the day, up a tick to 0.63.   Adult Swim’s line-up performed as […]

  The night’s exits and returns didn’t excite many viewers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

UPDATE: Game 1 of the 2016 World Series averaged just under 19.4 million viewers 2+ live+same day in the official nationals, second only to 2009 (Phillies-Yankees) in the last decade (and just narrowly behind it).  With the key sales demographics, the game is also well above average, generally ranking #3 among Game 1 telecasts since […]