October 19, 2020


Note: The numbers for NFL SUNDAY NIGHT FOOTBALL on NBC and MLB NLCS Game 7 on FOX will rise +15% to +20% on the official nationals tomorrow when live viewing is counted from 5-8PM on the West Coast, where three of the four teams involved are based. The numbers of ABC, CBS and CW, in contrast, will remain roughly where they are. 

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  The season premiere of AMERICA’S FUNNIEST HOME VIDEOS was at 0.5 followed by a solid premiere for SUPERMARKET SWEEP at 1.0.  After that, WHO WANTS TO BE A MILLIONAIRE returned at 0.6, and CARD SHARKS was at 0.4.

CBS:  60 MINUTES was at 0.8 compared to last week’s football-boosted 1.6/0.6.  A run of FERRIS BUELLER’S DAY OFF 2as at 0.5, followed by a MOM rerun at 0.3.

NBC:  The preliminary 2.8 for SUNDAY NIGHT FOOTBALL was down half a point from last week’s early number.

FOX:  A preliminary 1.9 for Game 7 of the MLB PLAYOFFS.

CW:  PANDORA was steady at 0.1, followed by zero for a rerun of WHOSE LINE IS IT ANYWAY.

Tonight, NBC has the season premiere of THE VOICE, and HBO airs the season finale of THE THIRD DAY.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Also live events such as sporting events and major specials are usually undercounted because the fast nationals measure what was on in primetime in the Pacific Time Zone (mostly what aired after the live event ended on the West Coast). Accurate program ratings will be available Tuesday morning with the broadcast finals.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings and broadcast finals will be posted Tuesday morning.






About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.