NETWORK FINALS:  THE MASKED SINGER gained 0.1 in final numbers.  Following up on a note from our morning post, during the course of its 2 hours THE GRINCH MUSICAL dropped in the 18-49 demo from 0.79 in the 1st 15 minutes to 0.50 in the last.         Broadcast […]

  Another BIG BROTHER Thursday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  The returnees were somewhat soft. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  NETWORK UPDATE:  There was no adjustment for the GLEE finale, and in fact the only change was a 0.1 dip for the rerun of IZOMBIE’s pilot. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Friday cable was all about the NCAA TOURNAMENT, as […]

        NETWORK FINALS:  The CBS and NBC line-ups dropped across the board in final numbers, with the NCIS: LA rerun down 0.1, and the 2 hours of 48 HOURS down 0.2/0.2, while all of NBC’s shows lost 0.1.  In addition, FOX’s UFC FIGHT NIGHT dropped 0.1.         Broadcast Official […]

  SLEEPY HOLLOW got drowsier. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. FOX:  SLEEPY […]

Note: The FOX 8-9PM number below contains 15 minutes of NFL postgame in most of the country. The numbers for LA’S FINEST will decline in the official nationals this afternoon. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience […]