The lackluster finales continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

        NETWORK FINALS:  As we noted on Saturday morning, since all the networks were disrupted by the 9PM presidential address, we’ll look at the Friday ratings more closely today now that we have adjusted finals. ABC:  ONCE UPON A TIME (0.4), AGENTS OF SHIELD (0.5) and 20/20 (0.4) were all down 0.1 […]

    SUPERGIRL hit the skies running. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

          NETWORK FINALS:  THE BACHELORETTE gained 0.1 in final numbers, but MISTRESSES lost the same (the former didn’t end until 10:01PM, which often causes a one-tenth shift in finals when the 10PM show is lower-rated).  In addition, SPARTAN lost 0.1.       Broadcast Official Nationals Program Ratings Chart     […]

        NETWORK FINALS:  Due to NFL Preseason adjustment, the reruns of MASTERCHEF and BEAT SHAZAM went down 0.2 and 0.3, respectively, in final numbers.  In addition, the BLUE BLOODS rerun lost 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Friday cable belonged again to A&E’s […]

        NETWORK FINALS:  The EMMY AWARDS adjusted to 2.5 in final numbers, down 0.3 from 2016 and a new low.  SUNDAY NIGHT FOOTBALL adjusted to 7.1, down 2 points from last week’s final rating.  On FOX, NFL adjustment pushed THE ORVILLE down half a point to 2.2, and the rerun of THE […]

NETWORK UPDATE:  The Oregon vs. Michigan State COLLEGE FOOTBALL game adjusted to 2.5.  The reruns of RUNNING WILD and BULLSEYE each lost 0.1 in final numbers. CABLE HIGHLIGHTS:  Sports (and ESPN) dominated Saturday cable, with COLLEGE FOOTBALL and various pre-and-post shows accounting for 7 of the day’s Top 10 slots.  The Oklahoma vs. Tennessee game […]

  NETWORK UPDATE:  Note that 20/20 is missing from the final nationals because it aired a special broadcast about the Paris attacks that didn’t include any commercials, and thus wasn’t covered by Nielsen.  (The same wasn’t true of the night’s DATELINE.)  Elsewhere, THE AMAZING RACE and WORLD’S FUNNIEST each lost 0.1 in finals. Broadcast Official […]