The turkey was barely cold before Christmas season arrived on the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  BROADCAST FINALS ABC:  An NBA PLAYOFFS game at 0.68. CBS:  Returning from a rerun week, SWAT sipped 0.02 to 0.39, FIRE COUNTRY lost 0.03 to 0.41, and BLUE BLOODS was down 0.05 to 0.30. NBC:  LOPEZ VS LOPEZ, back from a rerun week, gained 0.02 to 0.31, GRAND CREW held at 0.19, and DATELINE […]

        NETWORK FINALS:  There were 0.1 bumps in final numbers for THE GOLDBERGS, both hours of THE AMAZING RACE, CHICAGO FIRE, and THE MASKED SINGER.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN listed its NBA DRAFT ratings in segments at 1.10/0.67/0.39.  Cable news was […]

  NETWORK UPDATE:  RISING STAR and WIPEOUT swapped 0.1s, with RISING STAR on the low end–in fact, it was ABC’s lowest-rated original show of the night.  On CBS, BIG BROTHER went up even higher to 2.2, but RECKLESS was pathetic, down another 0.1 to 0.5.  SUNDAY CABLE:  THE STRAIN, FX’s first entry into the world […]

  Not even a big college football game got viewers excited last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  NETWORK UPDATE:  With football adjusted out, THE VOICE and STATE OF AFFAIRS each lost 0.1 in final numbers.  That pushed STATE to a new low 1.5, and ominously, it was at 1.3 by its last 15 minutes.  Football also resulted in THE GREAT CHRISTMAS LIGHT FIGHT and the CASTLE rerun on ABC losing 0.1 […]

        NETWORK FINALS:  THE ORIGINALS and the SHARK TANK rerun gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  With a few exceptions noted in the text, all comparisons are to 2 weeks ago due to the rampant July 4th preemptions last Wednesday.  […]

Last night’s Olympic coverage from Sochi, Russia averaged a 5.0 adult 18-49 rating from 8:00-11:00 pm, although the final number will probably come in at a 5.2 rating when the 8:00 half hour is excluded for not containing national commercials (only promos and local spots).  The 5.2 last night would be up four tenths from […]