Reminder:  the return of preseason NFL football means that over the next several weeks, games will be aired on many local stations, which will lead to more afternoon adjustments for the networks than usual. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and […]

  COLLEGE FOOTBALL seized the chance to take a Sunday before the NFL arrives. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  SHARK TANK returned to original episodes and took the win. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  FOX’s MLB regional games gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was an HBO theatrical movie premiere that topped Saturday cable, this time a bit surprisingly the largely unloved JUSTICE LEAGUE at 0.71 (two-tenths better than […]

  Has there ever been a #1 network as screwed up as this year’s edition of NBC? Full Season To Date (through May 3) 18-49 Rating Average:  2.04 (#1), Down 13.7% From Last Season Season Grade:  D+ What Happened:  Sunday:  NBC is at the top of the broadcast networks for one and a half reasons.  […]

  Perhaps yesterday’s lion-slaying story helped the animals-on-the-march thriller ZOO. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  THE MASKED SINGER gained 0.1 in final numbers, while THE WORLD’S BEST and MATCH GAME lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s Duke vs. UNC COLLEGE BASKETBALL game dominated Wednesday cable at 1.73, with the early game (Louisville […]

  MASTERCHEF JR cooked nicely for FOX. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]