There wasn’t much doubt about how at-home New Year’s Eve revelers preferred to watch 2015 come in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

  Read All Our Fall Pilot Reports here. REIGN:  Thursday 9PM on CW – Potential DVR Alert The CW is often–and rightly–considered a network of very limited ambitions, with just two modes of operation:  rom-com soap and supernatural soap.  But its new REIGN, while well fortified with suds, is as big a swing for the […]

        NETWORK FINALS:  CANDY CRUSH, the US AMATEUR GOLF CHAMPIONSHIP, the 8:30PM rerun of FAMILY GUY, the 9PM rerun of THE SIMPSONS, and the rerun of AMERICA’S FUNNIEST HOMEVIDEOS dropped 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The season premiere […]

        NETWORK FINALS:  DANCING WITH THE STARS dipped 0.1 after football adjustment, but at 0.9 it was still ahead of last week; the rerun THE GOOD DOCTOR lost 0.2 after adjustment.  In addition, BLUFF CITY LAW lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart   […]

  SCORPION and GOTHAM each largely held their ground. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Monday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

> FRINGE continues to live far from the ratings center. FOX:  THE FINDER and FRINGE had matching 0.9 ratings, respectively setting and matching series lows.  Finder is just running out the string, while it’s becoming increasingly difficult to see how FOX can keep Fringe alive, even at a bargain license fee, when it’s running 25-30% […]

> After 3 years of the morass that was Laurence Fishburne’s tenure, the original CSI:  CRIME SCENE INVESTIGATION, now with a new Wednesday 10PM timeslot, may have recaptured some of its old mojo.  The potential hero of the tale is Ted Danson, newly installed as D.B. Russell, head of the squad after Fishburne’s execution of […]

Not quite as exciting as a live freeway police pursuit but still very compelling and much more relevant, the coverage of the reaction to the capture of the remaining Boston Marathon Bombing suspect brought viewers to the normally tough to program Friday evening.  Collectively, the broadcast networks earned a 7.1 rating with adults 18-49 in […]