NETWORK FINALS:  EMPIRE gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s late COLLEGE BASKETBALL game topped Wednesday cable at 0.64, with the early game at 0.42.  History’s VIKINGS returned with a 2-hour season premiere at 0.57, down 0.14 from last […]

  A good night for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

> NEW SHOWS in Caps.  New Time Periods in Italics. WHAT WE LIKE:  It looks like another strong schedule from #1 Fox (and very close to our predicted schedule — more on that later).  Fox is very confident in its comedy development and is using strong assets like Glee and X Factor to launch new […]

> Disclaimer:  Network pilots now in circulation are not necessarily in the form that will air in the Fall.  Pilots are often reedited and rescored, and in some cases even recast or reshot.  So these critiques shouldn’t be taken as full reviews, but rather as a guide to the general style and content of the […]

> A seemingly atypical night turned out to be fairly typical after all. ABC:  The network preempted its entire line-up for the CMA AWARDS, and did very well, with a preliminary 4.8 that was up a tick from last year’s ceremony (and up in every half-hour from the night’s usual line-up except for MODERN FAMILY‘s […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  NOTE:  The COLLEGE FOOTBALL CHAMPIONSHIP GAME (Alabama def. Clemson 45-40) aired on ESPN (and affiliated networks) at 8:30 pm ET. Ratings for the game will be available later today, and will undoubtedly dominate the Monday picture. Last year’s game (Ohio State def. Oregon 42-20 on 1.12.2015) averaged 11.0 18-49 rating and 33,246,000 persons 2+ […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]