The baseball vs. football tide turned for a night.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
FOX: Game 5 of THE WORLD SERIES had a preliminary 5.5. That was still below 2016’s early 6.2, but it was enough to win the night, because…
NBC: … SUNDAY NIGHT FOOTBALL had a preliminary 4.3, which was way down from the 6.0 that the game had on the parallel night in 2016.
CBS: With powerhouse sports events on 2 networks and no late afternoon national NFL game, the line-up had a bumpy night, as everything fell: 60 MINUTES by 0.9 to 1.5, WISDOM OF THE CROWD by 0.3 to 0.8, NCIS: LA by 0.3 to a series low 0.8, and MADAM SECRETARY by 0.2 to a series low 0.6.
ABC: After THE TOY BOX stayed at 0.4, another run of IT’S THE GREAT PUMPKIN, CHARLIE BROWN was at 1.0, up 0.1 from last week’s AMERICA’S FUNNIEST HOME VIDEOS in that slot. With 10 DAYS IN THE VALLEY yanked from the line-up, SHARK TANK ran back-to-back at 0.9/0.9, which was down 0.1 from last week’s hour, but up 0.5 from 10 DAYS.
The CBS post-THURSDAY NIGHT FOOTBALL Monday line-up debuts tonight, with KEVIN CAN WAIT at 8PM and SUPERIOR DONUTS at 9PM, making the night a huge test for 9JKL and ME, MYSELF & I.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS
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