NETWORK FINALS:  FOX’s primetime NFL PLAYOFFS game adjusted to 9.93, while as expected the adjusted rating for GREAT NORTH was down half a point.  In addition, THE ROOKIE and 60 MINUTES adjusted to the next tenth.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for MAGNUM PI and WWE SMACKDOWN.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHIGHTS:  ESPN’s NBA doubleheader was at 0.30/0.28.  On VH1, RUPAUL’S DRAG RACE gained 0.02 to 0.26, and UNTUCKED ticked up to 0.18.  […]

  SATURDAY NETWORK:  Not even the tiny number of CROSSBONES fans who watched on Fridays followed the show to Saturday for its finale, which was at a pathetic 0.2/0.2 for its 2 hours. SATURDAY CABLE:  The POWER season finale did extremely well for Starz at 0.52 (plus another 0.16 for the 10PM re-airing), particularly strong when […]

  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. NBC:  The WINTER OLYMPICS […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

        NETWORK FINALS:  There were no changes from this morning’s preliminary ratings.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  On USA, WWE SMACKDOWN climbed 0.12 from last week’s Election Night airing to 0.80, and PURE COUNTRY premiered at 0.23.  History’s CURSE OF OAK ISLAND returned […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  Last night provided a hint of how much EMPIRE hurts BLACK-ISH. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]