Monday cable was dominated, as usual, by the unscripted (well, let’s pretend they’re unscripted) WWE WRESTLING on USA and LOVE & HIP-HOP ATLANTA on VH1.  (With VH1 back on DirecTV, Love & Hip-Hop had a big ratings bump from 1.5 to 2.0–it’s also notable for a tremendous 1.1 additional rating in its 10PM reairing, […]

  Lots of small drops. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  It’s probably for the best that the new iteration of HIGH SCHOOL MUSICAL is aimed at streaming subscribers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total […]

  For the second night in a row, a sports-related event underperformed. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  A big bump for the DEMOCRATIC CANDIDATES DEBATE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  Despite an assortment of event programming, ratings stayed sluggish. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

UPDATE: In the official live+same day nationals for Sunday 2.26.2017, The Oscars averaged a 9.1 18-49 rating and 32.9 million viewers 2+, a modest +6% lift from the fast nationals.  That is a record low 18-49 rating, and the total viewer counts managed to stay slightly above the 2008 low, thanks mostly to population growth in the […]

  ABOUT A BOY:  Tuesday 9PM on NBC (Preview Tonight at 11:05PM) – If Nothing Else is On… ABOUT A BOY, which NBC will preview tonight at the close of Olympics coverage ahead of its regular timeslot premiere on Tuesday, has a daunting pedigree.  It’s based on the excellent 2002 Paul Weitz/Chris Weitz feature film […]