Basketball. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. CBS:  The night’s NCAA TOURNAMENT […]

  The news wasn’t tuneful for ONCE UPON A TIME. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  AMERICA’S GOT TALENT and the rerun of AMERICAN HOUSEWIFE gained 0.1 in final numbers, while MIDNIGHT, TEXAS lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Although the season premiere of Comedy Central’s SOUTH PARK was the clear winner of Wednesday […]

        NETWORK FINALS:  The rerun of SHARK TANK gained 0.1 in final numbers, while the new MASTERS OF ILLUSION and the rerun of AMERICA’S GOT TALENT lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD was is in its customary place […]

        NETWORK FINALS:  TAKEN, which doesn’t have much room to spare, fell 0.1 to 1.2 in final numbers (the less-rounded number was 1.21, so it wasn’t all that close).  The rerun of KEVIN CAN WAIT gained 0.1.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS: […]

        NETWORK FINALS:  Game 4 of the WORLD SERIES adjusted to 3.3, and ABC’s COLLEGE FOOTBALL game adjusted to 1.0.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s COLLEGE FOOTBALL games were at 0.65/0.64/0.40.  The Hallmark Christmas movie season has begun with CHRISTMAS AT PEMBERLY […]

  NOTE: Sunday (and Saturday) fast nationals still delayed.     NETWORK FINALS:  There were 0.1 drops for BLUE BLOODS, GRIMM and DATELINE in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Despite many COLLEGE BASKETBALL tournaments on Friday cable, Discovery continued to rule the night […]

      NETWORK FINALS:  Things only got worse in final numbers, as both TIMELESS and CONVICTION fell an additional 0.1.  As expected, the NFL preemption on CBS pushed KEVIN CAN WAIT down 0.2 and the SCORPION season premiere down 0.3, although THE BIG BANG THEORY gained 0.1.  (THE VOICE also added 0.1.)  The NFL […]