CBS won Tuesday night with finales of two strong procedural dramas, matching last year’s nightly rating with solid scheduling. FOX and NBC came close to their performance on the same night last year, while ABC has utterly crashed Tuesday and is hoping for a major rebuild next year. CBS moved back into first place last […]

  A clip-show AMERICA’S GOT TALENT slowed the night down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

>Numbers continue to come in for this past weekend’s scripted cable premieres. The biggest disappointment came at Starz, with Friday’s official arrival of MAGIC CITY, an expensive and heavily-marketed dramatic series. Although the network has released a flood of numbers designed to make the show sound more successful than it was, the key figure is […]

  Disney/ABC accomplished its corporate goal. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  #OscarRatingsSoMeh DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart.   ABC: Despite […]

NBC could have used Game 6 of the NHL Stanley Cup Final on Wednesday rather than Monday.  The 2.0 rating the concluding game generated Monday would have doubled last night’s rating for the regular NBC Wednesday line-up (instead of bumping a much higher-rated America’s Got Talent out of its pattern Monday night).  In any case, […]

Promo Watch begins and so far ABC’s 666 Park Avenue and Nashville stand out so far (thanks to a solid assist from the NBA). With the arrival of summer, it is time for the broadcast networks to get busy rolling out their marketing campaigns for their new fall shows.  While each network employs a variety […]

An ugly night all around. NBC:  AMERICA’S GOT TALENT has come crashing down this week, and last night hit a season low 1.9.  None of this will matter in 2 weeks when the Olympics start, of course, but the show may need some rejuvenation next season.  The rest of NBC’s night was reruns, nothing above […]