BH90210 plunged. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

HOMELAND is the first Showtime drama to earn serious (which is to say HBO-level) acclaim (and very likely Emmy consideration) beyond the acting categories, as well as strong ratings, and the network is hoping to build on that success with its latest ambitious series orders. MASTERS OF SEX is based on the real lives of […]

An abysmal night of television Friday night for the most part, with the top-rated broadcast network (ABC) averaging a 1.1 preliminary Adult 18-49 rating.  NBC was a close second at a 1.0 rating from 8-11 pm, but NBC News distinguished itself in the 10 pm hour with adept coverage of the Jerry Sandusky guilty verdicts […]

  BACHELOR IN PARADISE fell from last week’s premiere. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  TNT’s much-ballyhooed launch of PERCEPTION scored very well in total audience, with a viewership of 5.6M people, holding on to 90% of its lead-in, the final season premiere of THE CLOSER.  But like The Closer, Perception skewed extremely old.  It will have around a 0.8 rating in 18-49s (slightly behind The Closer‘s 0.9), which means […]

  A down night for both of Tuesday’s summer hits. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Olympics minus 1. ABC:  Possibly in the belief that its activities qualified for Olympic medals, viewers thronged to WIPEOUT, giving it a 2.2 that was up 0.5 from last week.  ROOKIE BLUE was also up a bit to 1.5, winning its hour, and ABC took the night. CBS:  The night fell apart at 10PM, when […]

  Status was mostly quo in the Sunday night cable ratings. HBO:  The craziness that is TRUE BLOOD was down just a tick from last week, still overwhelmingly beating the rest of cable with 2.6 (and almost 80% of its viewers under 50).  It’s always fun to watch Denis O’Hare chewing scenery (and people), and […]