A mild night for all. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

FOX won the first night of summer with a 2.4 preliminary rating with Adults 18-49 for the two-hour premiere of So You Think You Can Dance from 8-10 pm.  This is down a disappointing 27% from last summer’s 3.3-rated premiere on the same night.  (The decline is certainly not unprecedented given the rough spring on network television.) […]

>Nobody wanted to watch TV last night. ABC: The premiere of Shonda Rhimes’ SCANDAL tied PRIVATE PRACTICE‘s 2.1 season low, a very unencouraging start. This followed new series lows for GREY’S ANATOMY and MISSING (2.8 and 1.4, respectively), making for a night of failure. FOX: AMERICAN IDOL fell to a series low 3.8, but even […]

No one will ever confuse the ratings for MAD MEN with those of TRUE BLOOD, but it was the former moving in the right direction with its season finale last night.  The Season 5 finale was the show’s highest rated, with what should be around a 0.9 rating in 18-49s, and 2.7 million viewers, up […]

NBC won a painful Sunday night with a 1.2 preliminary Adult 18-49 rating from 7-11 pm.  The U.S. Olympic Trials at 7 pm, featuring track and field from Eugene, Oregon, averaged a 1.2 rating, starting at a 1.0 in the 7:00 half hour and building to a 1.4 at 7:30.  The comparable telecast on July […]

FOX’s coverage of the Major League Baseball All-Star Game is averaging a 2.9 preliminary rating with Adults 18-49.  Remember, that fast nationals do not correctly measure live sports programming.  After the west coast is properly counted in the official nationals, FOX could be looking at a 3.2 or 3.3 rating for the game.  I guess that would […]

  A dip for BIG BROTHER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  Not many people will mourn THE KILLING.  AMC’s serialized mystery saga began with a great head of steam, and seemed poised to become the network’s next big show, but it became increasingly frustrating to watch.  Its signature blunder was not solving the Rosie Larsen murder after its initial 13 hours, as it seemed to […]