THE TITAN GAMES wasn’t THE MASKED SINGER, but it’ll do. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

>The fast national ratings (100% of the country measured but the western time zones inaccurately counted) give last night’s Academy Awards a preliminary 10.2 rating with Adults 18-49 and 34.3 million viewers 2+.  Now, before we give ourselves an Oscar for our prediction, remember the fast nationals will be adjusted upward as the Pacific time […]

  BROADCAST FINALS:  All the English-language networks that weren’t FOX aired reruns, none rating higher than 0.18. FOX:  The SUPER BOWL was massive at 33.78, up 4.31 from 2022’s game, a hefty 15% increase (with a similar bump in total viewers). TELEMUNDO:  CASA DE FAMOSOS was down 0.02 to 0.15, followed by a movie at […]

  Some shows were in rerun mode for the holiday weekend. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

> With the February sweep over, we enter the treacherous March/April period, where more than half the time periods on the broadcast networks have repeat episodes on any given week.  Having originals is a distinct advantage in this time, and NBC was ready with an all-new Monday.  The Voice surged back, and Smash had a […]

Here are the full week sports ratings for Monday March 6 through Sunday March 12, 2023. Eligible programs include sporting events on broadcast and cable networks (minimum audience size 100K Persons 2+ live+same day). Programs are grouped by sport and ranked within each sport by P2+ audience size. Here is the same week last year […]

  The SUPER BOWL continued to slide. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

> Hope you liked this season’s CBS line-up, because almost all of those shows will be back next year.   The network announced the bulk of its renewals today, and since CBS is in generally good shape with a very stable schedule, the fact that it’s not changing what ain’t broke isn’t a surprise.  The vote […]